A recent post on the League of Legends subreddit about the current state of clubs has brought up a discussion of what features people would like to see implemented and complaints that they have about clubs. I used this post, along with opinions from friends that play League of Legends, to conduct my user research. You can view this post
The top two comments on the reddit post state that
"all the clubs i'm in have almost zero chatting going even when they are fully populated"
"Got to say, Riot's biggest failure is the social aspect of this game. I've been playing for 4 years now I think.. I can't recall the last time I actually chatted with anybody in this game."
Clubs have been promoted as a "social hub [that] facilitates friendships and naturally provides a place to organize games.", but according to testimonies from the comment chains, clubs have not been used for that purpose.
People also voiced out their opinion on wanting a way to search for clubs. "Clubs need to be searchable and clubs need an option to allow you to join openly without an invite."
After interviewing my friends(who are all active League of Legends players) on their perspective of clubs, I found out that a vast majority of them joined a club for the club tag. None of them could remember the last time they actually chatted with another via the club chat function.